Affluency: Being 'Technology-Infused' Proves Taxing for Affluent
As people of means acquire more technological devices to simplify their lives, their lives have actually become more complicated.
View ArticleAffluency: Media Use in Extraordinary Times
Fifty-seven percent of affluent consumers learned of Osama Bin Laden's death from TV. Strikingly, 43% did not. These individuals reflect the tremendous diversity and fragmentation of today's media...
View ArticleAmong Affluent Americans, Print Media Is Tops
Ipsos Mendelsohn digs into generational trends among the affluent's media consumption.
View ArticleStat of the Day: the Unique Profile of LGBT Affluents
Affluents who describe themselves as members of the LGBT community have a distinctive profile, one that is particularly attractive to marketers and advertisers in a variety of categories.
View ArticleAffluency: New Survey Reveals Growing Media Use
Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent...
View ArticleAffluency: New Definitions of Luxury
Affluent Americans spend $1.6 trillion across all categories. Looking at the results of a new Ipsos Mendelsohn study, here's how they spend it and how they're redefining "luxury," including the...
View ArticleAffluency: Three Trends to Watch for 2012
Affluency: In this month's column, Ipsos Mendelsohn looks at the data it has collected about affluent's shopping patterns throughout the year, and distills it into three key takeaways to help...
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